SEO consists of creating content and improving your website to make it as attractive as possible for both Google and your potential clients.
The goal is to appear first on the results page when a consumer is looking for something related to what you sell.
SEO is the best marketing tool to attract visits to your website.
What is the difference between SEM and SEO?
SEM is Search Engine Marketing.
SEM is everything we can do on Google to promote our products and services. It is divided between PPC (advertising) and SEO (organic positioning).
SEO, as we mentioned above, is Search Engine Optimization.
SEO, then, is a child of SEM and consists of equipping your website with good texts so that your pages are positioned in the first places of the search engine.
What is SEO, and how do search engines work?
As we explained in the introduction to this article, SEO is about making changes to your website and producing relevant texts to appear first on Google when people search for something related to your industry.
For example:
If you sell shirts, you will want your website to come out in the first place every time someone consults something that has to do with that garment.
Either “fashion shirts," "women's shirts," or "men's shirts."
The SEO advantage is that you can precisely know the demand for content - what people are looking for - and then offer a custom-made piece - an article that answers all the concerns of users.
Search engines' function is to organize all the content on the planet to offer what is most relevant according to the query that a particular user has made. SEO Company in Pakistan provides the best search engine optimization services.
How to do SEO? Beginner's guide to Google positioning
Google is a platform that answers questions and solves problems.
People go in there for that.
If your business is doing one of these two things, it will do very well in search engines. It doesn't matter if your topic is very technical (like risk management) or very competitive (like codependency).
In short, the whole SEO game is about serving the needs of your audience better than your competition.
"When potential clients visit your website, will you help them answer their questions better than any other company in the world?" - Marcus Sheridan in They Ask, You Answer
What is SEO, On-page, or On-site? Internal factors
On-page SEO consists of all the optimizations that you can make to your website so that it occupies better positions on the Google results page.
What are these optimizations about?
The quality of the information:
The main factor in determining the position of a web page is the satisfactory amount of high-quality content' that it has, according to the Google Search Quality Evaluator Guidelines.
The factors that determine this quality are:
- User satisfaction.
- Originality.
- Organization and readability.
- Depth of the texts.
- Author of the content (experience, authority, and reputation of the writer).
- User experience :
Every person who comes to your content should feel good. You must understand how to use the page with ease, and if you want to go further, you must end up delighted.
The user experience will not only allow you to opt for better positions on the Google results page, but it will also bring you closer to having your texts, videos, or podcasts shared through social networks by more and more people who enjoyed that content.
Your website must be:
- Intuitive.
- Quick to load.
- Adaptable to any device.
- Aesthetic.